This is the story of our quest to understand the human brain. Today we often picture it as a computer. Earlier scientists thought about it as a telephone switchboard, a clock, and all manner of fantastic mechanical or hydraulic devices. Could the right metaphor unlock its deepest secrets once and for all?
Galloping through centuries of wild speculation and ingenious, sometimes macabre anatomical investigations, scientist and historian Matthew Cobb reveals how we came to our present state of knowledge. Our latest theories allow us to create artificial memories in the brain of a mouse, and to build AI programmes capable of extraordinary cognitive feats. A complete understanding seems within our grasp, but to make that final breakthrough, we may need a radical new approach. At every step of our quest it has been new ideas that brought illumination. Where, Cobb asks, might the next one come from? And what will it be?
Paperback, 480 pages.
Measures 12.9 x 2.9 x 19.8 cm.
This book is a comprehensive, accessible, illustrated exploration of the fascinating science of colour. Organized by 50 of the most essential questions about color across a variety of fields (physics, chemistry, biology, technology, and psychology) Arielle and Joann Eckstut examine how and why we see colour,...
A special edition of the Haynes Apollo 13 Manual, to coincide with the 50th Anniversary of the Moon mission April 1970 which very nearly ended in catastrophe. The special edition includes an expanded look at what was learned from the investigation, and how these lessons...
Alan Turing designed some of the earliest computers and was pivotal in the cracking of the Enigma code used by the German Navy. Tragically, his accomplishments were never fully recognised during his lifetime due to his homosexuality, then a crime in the UK. In 1952 he...
Celebrate women working and achieving in STEM with this brilliant pin. Part of our Badges of Honour range. Enamelled blue metal badge. Measures approx 3 cm long. Made in the UK.