{"product_id":"why-fonts-matter","title":"Why Fonts Matter","description":"\u003cp\u003eFonts have personalities: they nudge, they persuade, they can be forbidding, encouraging or even enticing. They can trigger memories, associations and multisensory experiences - they can make your food taste better! This book examines the art and science of type, how it influences our decisions and alters our perceptions - and how, if you are a creative, the dark arts of typography can be deployed in a professional setting. An essential read for graphic designers, artists and anyone interested in understanding the power of the font.\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"padding-left: 30px;\"\u003ePaperback, 144 pages\u003cbr\u003eMeasures 21.8 x 16.5 x 1.5cm\u003c\/p\u003e","brand":"Penguin Random House UK","offers":[{"title":"Default Title","offer_id":55886592901505,"sku":"C2290","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/1725\/files\/ScreenShot2026-07-07at17.27.52.png?v=1783442182","url":"https:\/\/www.presentindicative.com\/products\/why-fonts-matter","provider":"Present Indicative","version":"1.0","type":"link"}