Thoughtful gifts for curious people

Be Funny Or Die: How Comedy Works and Why it Matters


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Comedy can soothe our pain, vent our anger and make us feel less alone. It’s a social glue but it can also be divisive, and the joke is on us if we don’t understand how it works. So, what are the rules? How does comedy do its magic and why does it matter? Join professional comedy writer Joel Morris on a hilarious journey into the hidden world of shared laughter where he reveals the mechanisms that make jokes work and what comedy can teach us about ourselves. Offering astute analysis of everything from stand-up to slapstick and sitcom to spoof, Morris examines comedic patterns, rhythms and dynamics to uncover the algorithms that secretly underpin comedy.

Hardback, 384 pages.
Measures 22.3 x 14.6 x 3.3 cm.