You Have Not Yet Heard Your Favourite Song: How Streaming Changes Music

This fascinating read charts what music’s dazzling digital revolution really means for both fans and artists. As a former data guru at Spotify, Glenn McDonald reveals just how much the tech giants know about you and explains how they choose what to play to you next. Find out whether you can cheat the algorithm, discover whether jazz is dead or whether ASMR is the new punk. You may even uncover your chances of becoming a rock star! Having analysed the streams of 500 million people, McDonald explores what the data tells us about music and about ourselves, from the secrets of russelåter in Norway to Christmas in the Philippines. Statistically, you have not yet heard your lifetime’s favourite song.

Paperback, 320 pages.